LEARNING & DEVELOPMENT

Public Relations
Academy

Developing Communication Professionals

A communication training center designed to help students, fresh graduates, practitioners, and executives understand communication strategies, practices, ethics, and challenges in the professional world.

PR Academy Media Workshop

PR & COMMUNICATION TRAINING PROGRAMS

FUNDAMENTAL

Fundamentals of PR

Basics of Public Relations, the strategic function of PR, and the role of communication in building public trust.

STRATEGY

Strategic Communication

Targeted communication planning, audience mapping, key message formulation, and communication outcome evaluation.

CORPORATE

Corporate Communication

Preparation of corporate narratives, leadership communication, strengthening internal culture, and public reputation.

MEDIA

Media Relations

Media mapping, writing professional press releases, organizing press conferences, and media pitching.

RISK

Crisis Communication

Reputational risk identification, sensitive issue management, holding statement preparation, and crisis simulation.

INSTITUTIONAL

Government Relations

Building professional institutional communication with the government, regulators, and state institutions.

PUBLIC AFFAIRS

Public Affairs

Public issue management, stakeholder engagement, policy communication, and institutional advocacy.

SPEAKING

Public Speaking

Development of public speaking skills, message delivery techniques, and stage mastery.

LEADERSHIP

Executive Communication

Specifically for organizational leaders to be able to convey their vision and decisions persuasively.

BRANDING

Personal Branding

Building professional identity, credible positioning, work portfolios, and digital reputation.

DIGITAL

Digital Public Relations

Social media communication, online reputation management, digital campaigns, and content direction creation.

PROTOCOL

Event & Protocol

Official event planning, protocol procedures, VIP guest management, and evaluation of institutional activities.

FLEXIBILITY

Flexible Program Formats

• Regular & Private Class
• Executive Class
• Online & Offline Training
• Hybrid Workshop
• Intensive Bootcamp
• Corporate In-House
METHODOLOGY

Practical Learning Methods

  • Material presentation & real case studies
  • Media & crisis interview simulations
  • Role play & interactive group discussions
  • Project assignment & presentation practice
  • Direct feedback & comprehensive evaluation